BOSS-it
This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. It’s an over-the-shoulder look at a conversation between Mark Edwards and a wide range of talented and experienced executives. Hosted by Mark Edwards, Presenter - Author - Entrepreneur - Mergers & Acquisitions Expert - Consultant for adding value to your business in the software sector
BOSS-it
Season 3 - Episode 12: Bob Hoffman: “The Most Provocative Man in Advertising”
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Mark Edwards
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Season 3
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Episode 12
Join Mark Edwards as he has an entertaining and informative chat with Bob Hoffman a very outspoken speaker on the subject of advertising. He has been CEO of three advertising agencies and since leaving that role has been unfetttered or hindered about his learnings from several decades. An Amazon #1 best-selling author Bob is happy to take on advertising delusions and layout some startling facts.
The Ad-Contrarian http://adcontrarian.blogspot.com/